Features that drive video performance

Everything you need to turn website videos into conversion tools. From seamless delivery to engagement tracking, each feature is designed to help you generate more value from your video content.

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Viewer Experience

  • All-purpose player

    Place your video anywhere on your website for maximum impact - header, content area, or lightbox. Complete freedom to optimize placement for better engagement.

  • One-click installation

    Get started in seconds with a single header tag. Simple implementation on any website page - no coding skills needed.

  • Lightweight

    Lightning-fast 29kb player ensures instant loading and smooth playback. No delays means better user experience and higher engagement.

  • After video screen

    Just a part of the visitors watching a video to the last second, but they are your most engaged audience, based on video purposes you can show them different screens from another call to action button to lead collect form.

  • After video screen control

    Keep your engaged audience in possession, simply adjusting the amount of time to disappear "after the video screen" for the visitor.

  • Close button

    Video player and units build by design to disappear on the website. Allow your audience to close the player on every time they want.

  • Control audience annoyance

    A part of the audience is always clicking the close button, we give you control over which time range it is possible to show a video to them again.

  • Device independ

    No matter which device website visitors use, units work seamlessly on both desktop and mobile devices.

  • Frequency control

    Get control over how often or which page interaction show video and when to show it again.

  • Offset control

    Sometimes you need to push the audience to watch the video or skip it immediately. We add full control of the skip or close button offset no matter which instruction comes from the 3rd part server.

  • Responsive

    The layout of the player and units is fully responsive and looks perfect on any screen size and device.

Content Delivery

  • Video hosting

    Reliable, secure storage for all your video content. Flexible usage-based pricing means you only pay for what you need.

  • Video Encoding

    Your videos automatically optimized for any device or connection. Real-time encoding ensures perfect playback every time.

  • Poster support

    Add an image video poster to any of your videos to show the bright preview while the video is loading or until the user hits the play button.

  • VAST support

    We support IAB VAST standards right out of the box. No need to install any plugins or read endless documentation to implement video ads on a website.

Campaign Management

  • Brand visibility

    Make your product visible to the audience with a brand name and logotype right on the player.

  • Group by source

    You get maximum flexibility and accuracy by managing all your campaigns in one panel with different settings for each.

Marketing

  • Custom CTA

    Convert viewers into customers with strategically placed call-to-action buttons. Add customized prompts during and after video playback to drive action.

  • Collecting Leads

    Turn engaged viewers into leads with perfectly timed custom messages. Capture interest at the peak moment with tailored success messages that convert.

  • Social media boost

    Direct engaged viewers to your social profiles with smart share buttons. More effective than standard social buttons for building real following.

Reports

  • Annoyance level

    We track every click on the close button and make a report about which parts of the audience get annoyed by videos on the websites. You've never had a report like this before.

  • CTR

    Stay informed about every click on your video or call to action buttons.

  • Engagement level

    Get insights into the number of visitors actually viewing the video and which part of the audience completes it.

  • Impression analytics

    Get an understanding of what part of a website's audience actually scrolls to the video player or gets it in the viewport.

  • Location analytics

    Get reports about which country's audience engages most with the video on a website

Visibility & Brand Safety

  • Ad label

    If you run videos on the website for internal marketing needs, we let you remove the ad-mark for in-house campaigns.

  • Remove Origits branding

    Instantly remove our branding from a video player.

  • Verification

    Support for all major ad verification and measurement trackers. (coming soon)

  • Viewability

    Our viewability tool is based on the modern browser Intersection Observer API and in-house libraries, which allows us to start showing video only to visitors when it is indeed attracting their attention.

Localisation

  • Multilingual

    Reach global audiences effectively with player interface in 27 languages. Automatically matches visitor's browser language for a native experience.

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